Nautical Commerce is a multi-vendor dropship and marketplace platform for retailers, brands, and B2B businesses. As an early stage SaaS startup, Nautical's product and go-to-market strategy is ever-changing. My challenge was to create and implement a cohesive and adaptable visual brand to position Nautical among it's more established competitors and appeal to shifting audiences. Anchored to the "Magician" archetype, the brand was built to insire business transformation through multi-vendor commerce. Part of the branding magic was creating a visual brand that gave this young startup the illusion of "looking bigger than we are".