Chris Durso is an author and pastor in New York City with a substantial following and a distinct style. Our challenge was to create an innovative and stylish website and email campaign to launch his media brand and allow him to share digital content and grow his following. Without a preexisting brand strategy or style guide, we needed to establish and refine the brand's messaging and aesthetics throughout the development process. The brand’s visuals were established with inspiration from Chris’s approachable style, his bold personality, and his defining ties to NYC.